YOU NEED AN EXPERT, THAT'S US.
Your new website will be a bespoke design to help your business meet its objectives. We use strategic insights based on your data to generate brand engagement, increase conversion rates and give you measurable results every time.
development with a purpose
At the forefront of our development process is providing a website that can perform. Though it is proven a visually appealing website increases conversions and user trust, there is much more to be done. A website that has a great user interface and UX can improve the sites performance massively.
Make visitors want to engage with your business through inviting calls to action.
Compel them to get involved by navigating audiences through your website, presenting them with interesting content that keeps them informed and attentive along the way. When used strategically, these CTA’s can lead right to a conversion that feels natural to the customer, and true to your brand.
At New City Media, our strategists can create a plan for your website that uniformly fits into the rest of your digital efforts. With a thorough website strategy in place, your calls to action will engage visitors in a way that feels exciting, but still united with your business.
what do we use?
what do we use to do the job,
and why do we use it
There's a lot of content management platforms and tools out there, each having their own strengths and weaknesses. We evaluate which one is the best for you dependant on the website and projects goals.
How Do We Increase Engagement Through Your Website Design
LET'S TALK ABOUT
Our development process
The most effective website design projects begin with a Discovery & Strategy Phase. This is where we get our design team, web strategists, account managers, web designers and technical managers to discuss with you and your stakeholders about your business’s unique selling point, the competitive landscape and your business objectives. This allows us to create a detailed plan, timeline and strategy for your web design project.
UX Planning & Information Architecture
We use the information from the Discovery & Strategy phase – your target audience, value differentiation and business analysis – to inform the user experience (UX) and information architecture (IA) phase. This is where we plan and wireframe the specification document, layout, features, functions and user-path flows, creating a blueprint for your website.
Creative Design Mockups & Website Designer
This phase is where our talented web designers start to build out the wireframes with colour, artwork and placeholder content. We’ll create a model of how fonts and colours are used throughout your new site, so you can be sure your new site will remain on brand and strengthen your business identity.
Responsive Web Design & Back-End Development
Modern customers look for business on whatever platform they have to hand, so our websites are designed to be responsive, looking great and working perfectly, whatever technology your audience are using. Our front-ends are coded in HTML5 (best practice) and a content management system (CMS) is customized, so you can update your site whenever you need to.
Quality Assurance & Testing
We test every website thoroughly to ensure all of the functionality we promise is delivered, from fast loading times and responsiveness across multiple devices, to SEO performance and the security features your business will rely on.